Growth Investments

How growth teams allocate marketing spend.

Every campaign and channel investment scored against pipeline contribution.

Marketing investment review

CMO ranks every campaign request by pipeline influence, CAC impact, and strategic alignment — not creative preference.

01
Connect

HubSpot, Salesforce opportunities, and campaign spend data

02
Rank

Score each initiative against growth framework

03
Review

Investment committee approves Tier 1–2 spend

04
Track

Monitor pipeline attribution post-launch

  • Enterprise ABM program — Tier 2 — $2.1M pipeline influence
  • Partner co-marketing — Tier 2 — 14% of new logos sourced
  • Content syndication — Tier 3 — moderate CPL improvement
  • Brand refresh — Tier 4 — flagged for deferral

Outcome: CMO reduced low-impact spend by $480K and redirected to Tier 2 programs with proven ROI.