Impact Scores
The complete impact score model.
Business Impact Score from 0–100 with AI explanations for every tier assignment.
Revenue impact
Direct and indirect revenue contribution over 24 months — expansion, new logos, churn prevention
Weight: 35%
Customer impact
Retention, NPS, expansion, and support volume effects across segments
Weight: 25%
Operational impact
Cost reduction, efficiency, automation gains, and time-to-value improvements
Weight: 20%
Strategic value
Competitive positioning, market entry, platform bets, and board-level alignment
Weight: 20%
AI Explanation — APAC expansion
"Why Tier 1? Revenue impact scores 38/35 weighted pts. Strategic value 32/20 pts exceeds threshold. Board sponsor confirmed. Total: 94."
"Why Tier 1? Revenue impact scores 38/35 weighted pts. Strategic value 32/20 pts exceeds threshold. Board sponsor confirmed. Total: 94."
AI Explanation — Brand website refresh
"Why Tier 4? Revenue impact unquantified. Strategic alignment 42% — below 65% Tier 2 threshold. Recommend deferral."
"Why Tier 4? Revenue impact unquantified. Strategic alignment 42% — below 65% Tier 2 threshold. Recommend deferral."
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