Impact Scores

The complete impact score model.

Business Impact Score from 0–100 with AI explanations for every tier assignment.

Revenue impact

Direct and indirect revenue contribution over 24 months — expansion, new logos, churn prevention

Weight: 35%

Customer impact

Retention, NPS, expansion, and support volume effects across segments

Weight: 25%

Operational impact

Cost reduction, efficiency, automation gains, and time-to-value improvements

Weight: 20%

Strategic value

Competitive positioning, market entry, platform bets, and board-level alignment

Weight: 20%

AI Explanation — APAC expansion
"Why Tier 1? Revenue impact scores 38/35 weighted pts. Strategic value 32/20 pts exceeds threshold. Board sponsor confirmed. Total: 94."
AI Explanation — Brand website refresh
"Why Tier 4? Revenue impact unquantified. Strategic alignment 42% — below 65% Tier 2 threshold. Recommend deferral."