Product Investments

How product teams choose what to build.

Rank feature requests, platform bets, and technical debt by business impact.

Product roadmap prioritization

Product leadership uses ImpactTier to rank 142 open requests against segment value, revenue impact, and engineering cost.

01
Ingest

Sync Productboard, Jira, and customer feedback into one impact pool

02
Score

AI calculates Business Impact Score for each request

03
Tier

Auto-assign Tier 1–4 based on framework rules

04
Allocate

Reallocate engineering capacity to highest-impact bets

  • API platform — Tier 1 — 18 enterprise accounts blocked
  • Platform extensibility — Tier 1 — competitive differentiation
  • Onboarding v2 — Tier 3 — incremental SMB improvement
  • Legacy export tool — Tier 4 — deprioritized automatically

Outcome: 28% of engineering capacity moved from Tier 4 maintenance to Tier 1 platform bets in one quarter.